FOCUS 05
Focus 05 is a conceptual restaurant wanting advertisement for subway cars in New York City. It was important these advertisements remain simple, readable and committed to offering health conscious foods in a casual and community-driven environment.
COLOR PREFERENCES
Greens
Black
White
Earthtones
TARGET AUDIENCE
- Generation Y or Millenials.
- Working adults, interested in a casual atmosphere and healthy food.
- Interested in a unique experience.
- Interested in building community.
- Looking for a place to go with family or friends.
- Prefer sans serif fonts.
- Prefer digital advertisement or unique advertising.
- Do not trust traditional advertisement. They want to support organizations or businesses with good moral values.
- They want to feel they can trust the business.
