RACERX
MISSION
A gaming company dedicated to offering accessible games to people of all ages and abilities.
PERSONALITY
Fun. Light. Informal.
TONE OF VOICE
Informal. Humorous. Lighthearted. Casual.
VISUAL MANIFESTATION
Create a a combination logo with a brandmark and a watermark. Simplicity, readability, and scalability are highly important.
TARGET AUDIENCE
- Millennials, comprises individuals between the ages of 26 and 41.
- Mixed racial and cultural backgrounds; American lifestyle
- Lower-middle to upper-middle class, working an assortment of jobs ranging from the service industry to the trade industry and professionals
- Single or married with young children
- College educated
- Very social and technologically adept
- Positive community orientation with a teamwork focus
- Adventurous and daring
- Skeptical regarding most traditional advertising; receives almost all advertising and product suggestions via digital media
COLOR AND TYPEFACE
An overwhelming number of individuals in the target audience prefer sans serif fonts.
The target audience also prefers colors that are optimistic but also tech savvy while still remaining authentic and honest.
LOGO AND IMAGE USAGE
VISUAL MARKET RESEARCH SUMMARY
